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Requirements
We are seeking an experienced and proactive Brand Ambassador with a proven track record in the beverage alcohol industry, strong market knowledge of Japan, and established networks within the local ecosystem.
Essential skills and experience:
• Minimum 5 years’ experience in beverage alcohol sales
• Proven experience working with Pernod Ricard Japan teams – essential
• Strong understanding of importer programming, pricing structures, and sales budget planning
• Demonstrable success in managing and activating premium alcohol brands in Japan
• Deep knowledge of on- and off-premise channel strategy, including key account management
• Existing relationships with wholesalers and major customers in Japan – advantageous
• Excellent interpersonal and negotiation skills
• Highly self-motivated and results-oriented, with minimal need for supervision
• Strong organisational and project management abilities
• Financial literacy, including budget management and depletion tracking
• Comfortable working in a fast-paced, entrepreneurial environment
• Fluency in Japanese and English (spoken and written)
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint)
• Valid driver’s licence and willingness to travel regionally as required
Role & Responsibilities
Reporting to both the International Sales Director and Regional Sales Director, the Brand Ambassador will play a pivotal role in executing market strategies, managing importer relationships, and ensuring brand visibility and performance in Japan.
Key duties include:
• Co-develop and implement the annual sales plan in partnership with the Regional Sales Director
• Manage the full brand portfolio within the assigned territory and actively travel to engage key accounts
• Monitor and manage inventory, depletions, and SKU-level performance to avoid out-of-stock issues
• Execute creative consumer activation programmes, including tastings, demos, and promotional campaigns
• Build strong working relationships with Pernod Ricard Japan stakeholders, including GMs, Sales Reps, VPs, and Account Executives
• Lead the execution of sales programming in line with regional plans
• Support efficient planning and management of sales and marketing budgets
• Drive implementation of pricing and shelf strategies across retail environments
• Ensure marketing materials (POS, display assets) are deployed in-market and aligned with active programmes
• Participate in the development of POS materials tailored to key campaigns
• Activate and manage key on- and off-premise accounts under the direction of the Regional Sales Manager
• Conduct regular market surveys to ensure compliance with pricing, display, and brand presence standards
• Represent the company at importer planning and sales meetings, providing insights and market feedback
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This is an outstanding opportunity for a motivated and commercially savvy Brand Ambassador to take ownership of a premium drinks portfolio in one of the world’s most sophisticated markets. If you thrive in relationship-driven, brand-led environments and are excited about shaping brand performance in Japan, we’d love to hear from you.
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