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Requirements
We are looking for a credible and commercially driven sales professional with proven experience in hospital-based medical sales and the ability to build a territory proactively.
Essential experience and attributes:
• Proven field sales experience within optical, ophthalmology, medical device or surgical sales
• Strong track record of selling into NHS and Private hospitals
• Experience of consultative selling to clinicians, surgeons, procurement teams and other key decision-makers
• Ability to identify, develop and convert new business opportunities
• Experience managing the full sales cycle from prospecting through to close
• Strong pipeline management, forecasting and territory planning skills
• Comfortable working in an autonomous, field-based role with limited existing sales structure
• Commercially astute, highly organised and disciplined in planning, prioritisation and follow-up
• Professional, ethical and accountable approach, with strong personal credibility
• Full UK driving licence and willingness to travel extensively across the assigned region
Desirable experience and attributes:
• Previous experience selling capital equipment, diagnostic solutions or ophthalmic technology
• Experience managing a geographically dispersed territory
• Background working for a challenger brand or lower brand awareness business
• Experience converting service-led relationships into product sales
• Strong awareness of competitor activity, pricing trends and hospital buying dynamics
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Role & Responsibilities
Role & Responsibilities
As Area Sales Manager, you will be responsible for creating and executing a structured sales approach across your territory, identifying unmet need, developing relationships and converting opportunities into sustainable revenue growth.
Your responsibilities will include:
• Proactively identifying and developing new sales opportunities across the territory
• Visiting prospective and existing customers to understand needs and maximise commercial potential
• Building relationships with NHS and Private hospital stakeholders
• Managing opportunities through the full sales cycle, from initial contact to close
• Ensuring all enquiries and leads receive timely, professional follow-up
• Building, maintaining and reporting an accurate, well-qualified sales pipeline
• Planning daily and weekly activity to optimise territory coverage and productivity
• Demonstrating products confidently and developing strong knowledge of the full portfolio
• Representing the business professionally at customer meetings, exhibitions and industry events
• Identifying cross-selling opportunities and passing qualified leads to relevant internal teams
• Sharing high-quality feedback on pricing, competitor activity, product features and customer needs
• Feeding clear market intelligence back into the wider business to support commercial strategy
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Summary
This is an excellent opportunity for a successful hospital sales professional to join a growing medical devices business at an exciting stage of its UK expansion. The role offers the chance to take real ownership of a territory, develop meaningful clinical relationships and drive growth across an innovative eye care portfolio.
Additional Details
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