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Requirements
We are seeking a commercially driven Brand Ambassador with deep connections across Cape Town’s premium nightlife and independent retail scene, along with strong executional discipline and brand storytelling skills.
You will need:
• On-trade experience – Minimum 1 year working with high-energy nightlife accounts; confident operating late nights and weekends.
• Premium Spirits & Champagne knowledge – Familiarity with the category is essential; champagne experience a distinct advantage.
• Territory network – Existing relationships across Cape Town’s on- and off-trade venues, with the confidence to open new doors quickly.
• Commercial rigour – Demonstrated ability to plan, execute, and report field activity with discipline.
• Brand storytelling & training – Engaging presence for delivering tastings, education, and activations; calm under pressure and proactive.
• Tools & essentials – Full driver’s licence and access to a vehicle; RSA certification (or willingness to obtain); MS Office/CRM proficiency; confident using social media for activation.
Role & Responsibilities
You will be the face of the portfolio in your territory – driving distribution, rate of sale, and brand affinity across both on- and off-trade accounts, with a strong presence in nightlife environments.
Time Focus:
• On-trade (75%) – Win, grow and retain listings in clubs, lounges, and premium cocktail bars. Secure menu placements, pours, bottle service and visibility. Show measurable account growth at 3, 6, and 9 months.
• Off-trade (10%) – Focus on expanding presence with independent retailers and wholesalers, especially for the champagne and premium rum pillars.
• Brand advocacy & training (10%) – Deliver staff education and support venue activations, particularly on key nights (Fridays, Saturdays, end/beginning of month).
• Reporting & insights (5%) – Provide clear weekly updates on wins, executed activations, visibility gains, competitor activity and next steps.
Activity & KPIs:
• Visit 30–40 accounts per week (on- and off-trade, weighted to on-trade).
• Within 12 months, build 40 sparkling-wine and 30 premium-rum on-trade accounts.
• Deliver 10 training sessions/month in key venues.
• Execute nightlife activations aligned to brand strategy (e.g. countdown campaigns for sparkling wine; cocktail-led activations for rum).
• Off-trade: secure 40 new accounts/year, complete 20 store visits/week, and run 3 sampling sessions/month.
• Attend 4 consumer events per quarter, with a goal of 15% quarterly growth in social mentions.
• Submit quarterly reports with 2+ actionable insights, including trade pricing comparisons.
Performance Targets:
• Sales first – consistent volume growth across key SKUs.
• Brand development – drive menu placements, feature serves, activations and brand visibility in target accounts.
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Package & Benefits
• Base salary: ZAR 450,000 per annum
• Performance bonus: Up to 25% of base (10% per brand x 2 for volume targets + 5% on KPIs)
• Allowances:
o Car allowance
o Fuel allowance up to ZAR 5,000/month (paid via salary, reconciled monthly)
o Trade hosting expenses
• Tools: Company laptop
• Work pattern: Field-based, with 1–2 days per week at local importer’s office
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Career Path
This is a high-growth region with strong potential to step into territory leadership as the footprint scales.
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Interview Process
Three stages:
1. Hiring Manager
2. Regional Sales Manager
3. National Sales Director
Focus will be on territory strategy, execution capability, and culture fit.
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How to Apply
Please send your CV along with a short note covering:
• 2–3 nightlife venues you’ve grown and how
• A recent activation you led and its commercial outcome
• Your strongest distributor or retailer relationships in Cape Town
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