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Requirements
We are seeking an energetic and commercially driven Brand Ambassador with proven success in on-trade sales and brand activation. You will bring a strong understanding of the alcohol beverage industry, the ability to thrive in a field-based role, and the confidence to build partnerships that generate results.
Essential:
• Sales experience in the alcohol beverage or food industry
• Demonstrated success in on-premise activation and wholesaler engagement
• Strong interpersonal and relationship-building skills
• Highly self-motivated, hands-on, and capable of working autonomously
• Experience managing trade marketing initiatives and client-facing promotions
• Based in Belgium or Luxembourg and able to travel extensively across both
• Fluent in English and Flemish/Dutch with a good working knowledge of French
• Full driving licence
Desirable:
• Existing network in Belgium/Luxembourg on-trade (bars, restaurants, nightclubs)
• Prior experience with importers or distributors in the alcohol sector
Role & Responsibilities
Reporting to the International Sales Director and working alongside the Regional Market Manager, this is a high-impact, field-based role focused on both commercial delivery and brand building.
Key responsibilities include:
• Developing distribution and visibility via tastings, incentives, and brand activations
• Driving volume growth through engagement campaigns in key accounts
• Building and managing strong relationships with wholesaler partners and their sales teams
• Generating new business through 20+ account meetings per week which may include hosting parties and tastings at evenings and weekends
• Creating and executing activation programmes across bars, restaurants, and nightlife venues
• Supporting pricing strategies and ensuring brand consistency
• Allocating one day per week to administrative tasks; spending the rest in the field
• Representing the brand at trade shows, sales meetings, and industry events
• Rotating across sub-regions monthly to maximise market coverage
• Expected to work from home on Monday to deal with admin, expenses, diary management etc and travel the rest of the week
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Package & Benefits
• Base Salary: €38,000–€40,000
• Bonus: Up to 25% performance-based
• Travel Expenses: €1,000–€1,500/month
• Car Allowance: €400–€500/month
• Technology Support: Up to €1,000 for laptop
• Access to annual sales conferences, a fun and high-energy culture, and the chance to be part of a purpose-driven premium brand portfolio
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Selection Process
1. Initial Interview (via Teams) with the International Sales Director and Brand Ambassador – Belgium/Luxembourg
2. Second Interview with the International Sales Director
3. Final Stage: Completion of a DISC personality assessment
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