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Requirements
We are seeking a commercially focused Area Sales Manager or Country Manager with strong sales leadership experience in Taiwan’s beverage alcohol industry, ideally with a background in managing importer programmes and a deep understanding of the local market dynamics.
Essential skills and experience:
• Minimum 5 years’ experience in beverage alcohol sales
• Proven experience working with Pernod Ricard Taiwan teams – essential
• Expertise in importer programming, pricing, and route-to-market strategy
• Ability to successfully manage both on- and off-premise channels
• Demonstrated success in activating premium spirits or wine brands
• Strong existing relationships with wholesalers and key accounts
• Excellent interpersonal, negotiation, and organisational skills
• Entrepreneurial mindset and capable of working autonomously
• Self-motivated and goal-driven, with strong attention to detail
• Financially literate, including budget management and depletion tracking
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint)
• Excellent verbal and written communication skills, including presentation delivery
• Valid driver’s licence and willingness to travel regionally when required
Role & Responsibilities
Reporting to both the International Sales Director and Regional Sales Director, the Area Sales Manager / Country Manager will oversee the execution of brand, sales, and distribution strategies across Taiwan.
Key duties include:
• Co-develop and implement the annual sales plan in collaboration with the Regional Sales Director
• Manage the company’s full brand portfolio and travel across Taiwan to support key customer and partner relationships
• Oversee and manage depletions and inventory by SKU, avoiding stock-outs and supporting future growth
• Plan and deliver consumer activation programmes, including in-store demos and sampling activities
• Build and maintain strong working relationships with Pernod Ricard Taiwan teams, including GMs, Sales Managers, and Executives
• Lead the implementation of localised sales programming
• Support the Regional Sales Director with budget planning and management
• Coordinate local pricing structures and ensure shelf pricing consistency
• Oversee field deployment of POS and marketing assets to ensure alignment with brand campaigns
• Input into the development of program-specific POS materials
• Directly engage and activate key on- and off-premise accounts
• Conduct regular market checks to assess execution standards across pricing, POS, displays, and campaigns
• Represent the company at importer planning meetings and provide local market insights
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This is a fantastic opportunity for a seasoned sales professional in Taiwan’s beverage industry to step into a country-level leadership role with a fast-growing international brand. If you thrive in a results-driven, entrepreneurial environment and are passionate about premium wines and spirits, we would love to hear from you.
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